For any digital marketing campaign, videos are very important, and you can see them everywhere. Let it be YouTube, Instagram, TikTok, or even a school or college project, you will find videos as an effective tool for digital marketing.
For many students or newbies, making an engaging and effective video could be a big challenge. One has to cut the videos into different clips, add transitions and effects, make it smooth, and has to add proper music. Artificial intelligence can make your life easier.
You can make your video editing task super easy with the help of AI, which will act as a smart helper. Even if you are new to it, it will be fast, and you will enjoy making videos. Let’s discuss how AI can help in digital marketing by making video editing super easy.
What is AI Video Editing?
Like anything else, AI also provides tools that can edit your video and also, and it can also create a new video for you by using copyright-free clips. It all depends on which AI video editing tool you are using. A good AI video editing tool can cut the boring parts in the video and can add cool effects. It can also suggest good music that matches your video.
When you record a long video, like a video of a birthday, or a family wedding video which is too long and shaky as well, you can edit it within no time by using a professional AI video editing tool. It will trim the video, add transitions, and add thematic music as well.
Even for fun purposes, you can use Face-swapping AI tools that can replace the face in the video with your face or some other face that you like. Face Swap AI is an example of such AI tool that you can try for free.
How AI Makes Video Editing Easy
Here are some ways AI helps beginners in India create awesome videos:
1. Automatic Video Cutting
Like I said earlier, AI video editing tools can remove the boring parts of the video, which are long and shaky. As an example, consider that you recorded a video while you were traveling, and there are instances where nothing is happening in the video, the AI tool will automatically cut that part and remove it from the video.
2. Adding Music and Sound
Without interesting music, it is not easy to engage the user with the video. If you have the right type of music in your video that matches the theme, it will improve the viewer’s interest in the video and your digital marketing campaign will be successful.
3. Cool Effects and Filters
If you can’t hire professional editors to add cool effects in your videos and filters, AI tools can help. These video editing tools can add different types of filters and even slow-motion effects in your video. You don’t even know how to do it technically. Just give command with a proper prompt, and leave it to your AI video editing tool.
4. Subtitles Made Simple
In India, we speak many languages, so adding subtitles to videos is important. AI can listen to your video and create subtitles in Hindi, Tamil, English, or other languages automatically. This is great for making videos that everyone can understand.
5. Fixing Mistakes
Did you record a video with bad lighting or too much noise? AI can fix these problems. It can make dark videos brighter, remove unwanted sounds, or even improve the quality of old videos. This is super helpful for students or small creators who don’t have expensive cameras.
Popular AI Video Editing Tools for Beginners
Here are some easy-to-use AI video editing tools that are great for Indian users:
-
InVideo: This tool is popular in India because it’s simple and has many templates for festivals like Diwali or Holi. It uses AI to suggest edits and even creates videos from text.
-
Filmora: Filmora has AI features like auto-cutting and adding effects. It’s perfect for beginners who want to make YouTube or Instagram videos.
-
Adobe Premiere Rush: This is a simpler version of Adobe’s professional software. Its AI helps with quick edits and works well on mobile phones.
-
CapCut: Loved by TikTok creators, CapCut uses AI to add trending effects and music. It’s free and easy to use on your phone.
Learn how to download TikTok videos without a watermark.
Why Beginners Should Use AI for Video Editing
A lot of people are starting to create videos for fun, studies, or small businesses. But not everyone has the time or money to learn difficult software like Adobe Premiere Pro. AI tools are affordable (some are free!) and don’t need a powerful computer. The best part is that you can use these AI tools on your Smartphone as well and do all the editing stuff.
For example, if you’re a student in Mumbai making a college project, you can use an AI tool like CapCut to edit your video in a few minutes. Or, if you’re a small business owner in Delhi selling clothes, you can create professional-looking ads for Instagram using InVideo.
Tips for Using AI Video Editing Tools
-
Start Small: Try simple edits like cutting clips or adding music before trying fancy effects.
-
Use Templates: Many AI tools have ready-made templates for birthdays, weddings, or festivals. These are great for beginners.
-
Check Internet: Some AI tools need a good internet connection to work properly, so make sure your Wi-Fi is strong.
-
Experiment: Don’t be afraid to try new features. AI tools are designed to be easy, so play around and see what works.
Final Words
AI is changing the way we edit videos, making it super simple for anyone to create amazing content. Whether you’re a student, a small business owner, or just someone who loves making videos, AI tools can save you time and make your videos stand out.
In India, where everyone loves sharing stories through videos, AI is like a magic wand that makes editing fun and easy. So, grab your phone, try an AI tool, and start creating videos like a pro!
Myself Aditya and I am from Mumbai, India. As an intern, I joined the local news agency in Mumbai named “The Mumbai News”. Now I am working with various News Agencies and I provide them reports from Mumbai and other parts of India.
